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Beatport and Pioneer announce Promotion Partnership
Beatport, the leading premium electronic music download store has partnered with world class hardware provider Pioneer Pro DJ to launch an exciting new promotion.
Beatport, the leading premium electronic music download store has partnered with world class hardware provider Pioneer Pro DJ to launch an exciting new promotion. On Monday, August 21st at the DJ Expo, the partners will announce the Beatport / Pioneer Gift Card Campaign. This new incentive will take place in the form of $10 USD gift cards inserted into certain Pioneer models; the CDJ-200, CDJ-800MK2, CDJ- 1000MK3 and the DJM-800. This initial promotion will last for a 6-month period starting with products purchased after Sept.1st, 2006. Pioneer customers and fans will also receive a free 10 song soundtrack available for download from www.beatport.com/pioneer
“We are very excited about this promotion. Beatport and Pioneer share the same commitment to quality and innovation in the electronic music space. This is a great opportunity to introduce the loyal Pioneer Pro DJ customers to the ease of shopping at Beatport,” said Jonas Tempel C.E.O. of Beatport.
This unique co-branding initiative brings two of the biggest players in dance music together for the first time. Pioneer has consistently led the way in innovative DJ performance technology. The Pioneer CDJ is the industry standard for digital turntables which allow DJs to utilize CD technology in the form of a record player. Nearly every top venue in the world and an even greater number of DJs use the Pioneer CDJ. The content, in this age of digital downloads, largely comes from Beatport. With more then 100,000 songs available in the Beatport catalog, and 3000 label partners, Beatport has become the industry leader in the electronic music download space. This marketing initiative will give purchasers of these Pioneer models an opportunity at the Beatport experience, and allows them to download, burn and play on their recently bought equipment.
Karl Detken Director at Pioneer was quoted saying "We keep a close watch on the market to evaluate ‘new kids on the block’, trends, and what direction we should to take. With the growth of Mp3 and the availability to play Mp3s on all our digital CDJ turntables, we knew it was time to partner with the leader in dance music downloads. Far beyond the ‘new kid on the block’, Beatport has proven themselves as a first class organization at all levels. We look forward to providing added value to our customers with their downloads. "
Beatport has become the recognized leader of electronic music downloads by DJs and fans alike delivering content in premium encoded formats that match the professional performance quality standards of the world's leading sound systems. Launched in 2004, Beatport now gives customers legal and secure access to a library of music from over 2,700 of the world's leading independent labels and grows by as many as 100 new labels a month. Privately held and headquartered in Denver, Colorado, USA, Beatport has offices in New York, Berlin, London and will open an office in Tokyo in early 2007. www.beatport.com
Pioneer offers a complete line of Pro DJ Equipment through its Pro Audio Group. Its DJM series of mixers have become an industry standard at clubs, studios, mobile rigs and homes around the world, known for their high quality sound and reliability. For more information, visit www.PioneerProDj.com.
Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer equipment for the home, car and business markets. The company, founded in Tokyo in 1938, focuses on four core business domains including DVD, display technologies, Digital Network Entertainment™ and components.