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Shavo, Sway & King Tech Spread Democracy to Music Industry

SYSTEM OF A DOWN’S SHAVO ODADJIAN - ALONG WITH SWAY AND KING TECH OF THE “WAKE UP SHOW�?- DEMOCRATIZES THE MUSIC BUSINESS FOR BANDS, FANS AND INDUSTRY WITH THE BETA LAUNCH OF URSESSION.COM TOMORROW, THURSDAY, JANUARY 31


The music revolution continues as Grammy Award-winning, multi-platinum recording artist sHaVo oDaDjIaN (System of a Down), along with Sway and King Tech of the legendary “Wake Up Show,�? will unveil an all-new music-specific social networking website, music label and premiere online music district called urSESSION.com launching its BETA tomorrow, Thursday, January 31. It’s an online destination that will shift how music is experienced, discovered and promoted.

urSESSION.com offers three main components: 1) urAudition, the online, non-exclusive, voluntary “audition�? feature where musical acts of all kinds do just that: audition their music; 2) urCommunity, the social and professional networking feature based around members of the community who can expose/promote themselves and connect with each other; And 3) urBand is a dynamic classifieds that enables musicians to find the missing piece to their band or start a band by searching the urSESSION community of musicians by genre, specialty (e.g., guitar, vocals) and location. They may visit the profiles that meet their search criteria and view/listen to that artists media for an instant audition. Nothing is geared to just one segment of the market. It interests all those involved in the music world, while providing users with different types of features in multiple music styles from rap to country.

"Not everybody has the resources to make a demo nowadays," states sHaVo oDaDjIaN, co- founder and President of urSESSION.com. "So, we saw the internet as the best place to break down the barriers of a social network that can benefit everyone. We thought about how people could audition--a webcam, uploads, digital audio and video--which then makes demos obsolete. That means artists don't need money to get into our platform. urSESSION.com democratizes, then empowers, everyone in the music community!"

sHaVo oDaDjIaN, who also is a part of Achozen--his musical alliance with The RZA of Wu-Tang Clan, plans to sign artists to his urSESSION Records based on their votes made by registered members on urSESSION.com. “At urSESSION.com, the community votes for who I sign. I don’t have an A&R guy wearing a suit somewhere trying to do what’s been done again…the kids are the ones who want to take chances.�? Artists will have the option to sign with other deals that come to them through the site as well. "It's time for fans and artists to be in control of what they love," concludes sHaVo oDaDjIaN.

Another unique element of urSESSION.com is its capability to act as an online ‘arts district,’ where various music programs can utilize the site for exclusive content. The first to contribute is the world-famous “Wake Up Show,�? the longest running hip-hop show, with never-seen-before freestyle video and audio footage from classic artists including artists including KRS One, Notorious B.I.G., Eminem, Wu Tang Clan, and many more. An added bonus is that any unsigned hip-hop artist that gains the most fan votes on urSESSION will be invited to perform live on the “Wake Up Show�? which reaches more than 11 million listeners internationally. "We've had the greatest pleasure of discovering and breaking many artists through the 'Wake Up Show.' To be able to continue doing so with urSESSION.com is extremely exciting, because it's such a credible and valuable asset to artists of all genres across the board,�? explain Sway and King Tech.

“urSESSION.com fills the gap between what existing social networking sites now offer and what people who are interested in music or looking to break into the business actually seek by creating a fan-driven, open market whereby fan votes (working as A&R) create a market value for unsigned acts and thus turn the tables and have the labels fight to sign popular acts found on the site,�? explains Narb Avedissian, co-founder and CEO of urSESSION.com. “It bridges the gap between old and new media and at the same time, artists have a platform to display their music and videos on customized personal pages while creating a community and buzz around exactly who they are and what they do--to lead them to a possible deal with urSESSION Records or any other entity (major label or otherwise) that wishes to sign them.�? It's simply a revolutionary, egalitarian model that has not been established before.


www.urSESSION.com

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